John D. Martin, J. William
The Corporate Response to the
introduction to Valuation and the practice of Value Based Management by John
Martin and William Petty, both Professors of Finance at the Hankamer School
of Business, Baylor University. Martin and Petty explain the basics of
Valuation and Value Based Management and give interesting examples.
Cash Flow, Economic Value Added,
Market Value Added, CFROI are all introduced, explained and compared. An
interesting parts of the book Value Based Management is a chapter on project evaluation.