VBM logo

Harris-Fombrun Model

Categories: Articles  |  Books  |  Dictionary  |  Faq  |  Home  |  Leaders  |  Organizations  |  Search


Corporate Reputation Quotient

Summary of the

Harris-Fombrun Model. Abstract

/

Reputation Institute

The CRQ Model by Harris-Fombrun is a comprehensive measuring method of corporate reputation that was created specifically to capture the perceptions of any corporate stakeholder group such as consumers, investors, employees, or key influentials. The instrument enables research on the drivers of a company's reputation as well as comparisons of reputation both within and across industries.


This business reputation model has the following 6 drivers of corporate reputation with subsequent 20 attributes:


Emotional Appeal

- Good feeling about the company

- Admire and respect the company

- Trust the company

Products and Services

- Stands behind products/services

- Offers high quality products/services

- Develops innovative products/services

- Offers products/services that are good value

Vision and Leadership

- Has excellent leadership

- Has a clear vision for the future

- Recognizes/takes advantage of market opportunities


Workplace Environment

- Is well managed

- Looks like a good company to work for

- Looks like it has good employees

Financial Performance

- Record of profitability

- Looks like a low risk investment

- Strong prospects for future growth

- Tends to outperform its competitors

Social Responsibility

- Supports good causes

- Environmentally responsible

- Treats people well


Making random checks, these criteria taken together result in lists of most reputable and/or visible companies.


Book: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Successful Companies Build Winning Reputations -

Book: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

Book: Kevin T. Jackson - Building Reputational Capital -



Compare with the Corporate Reputation Quotient: Brand Personality Dimensions  |  Brand Asset Valuator

More communication and management models

 

 
 

About us  |  Advertise  |  Privacy  |  Support us  |  Terms of Service

2016 Value Based Management.net - Last updated: Jan 6th, 2016 - All names by their owners

 

Summaries of 2,000 management methods