Hill & Knowlton |
Articles | Books | Dictionary | Faq | Home | Leaders | Organizations | Search
|
Corporate communications reputation consulting
H&K is one of the largest communications consulting firms in the world.
In the view of Hill
& Knowlton, corporate reputation is one of a company's most valuable and
enduring assets. It plays a central role in the achievement of key
business objectives such as:
- Creating shareholder value
- Attracting, retaining and motivating high-quality people
- Enhancing reputation with all audiences
- Marshaling stakeholder support on public policy issues
- Creating consumer preference for products and services
- Minimizing the impact a crisis can have on a company's financial
position and business prospects
Hill & Knowlton's corporate experience spans many industries including
energy, transportation, health care, food and consumer products,
professional services, advanced technology, telecommunications,
entertainment and financial services. Its mission is to help favorably
affect the resolution of any issue of concern to the CEO, senior
management or board of directors that involves the protection or
enhancement of a company's "perceptual" assets.
benchmarking and measurement
Corporate positioning
Employee communications and change management
Crisis communications and management
Corporate social responsibility programs
Financial/investor relations
Strategic philanthropy
Litigation support
US Corporate Practice
+1 323 966 5718
Los Angeles, California
ron.hartwig@hillandknowlton.com
DeBonis, Value-Based Marketing for Bottom-Line success
Edvinsson, Corporate Longitude
Standfield, Intangible Management
Lev, Intangibles: Management, Measurement, and Reporting
Smith, Valuation of Intellectual Property and Intangible Assets
Kennedy, The End of Shareholder Value
Freeman, Corporate Strategy and the Search for Ethics
|
About us | Advertise | Privacy | Support us | Terms of Service
©2023 Value Based Management.net - All names tm by their owners